[icp → uvp → mvp]
FOURTEEN DAYS.
ONE PRICE.
A PRODUCT YOUR
INDUSTRY CAN USE.
You've spent years inside your industry. You know the broken process everyone tolerates and the tool everyone pays for and hates.
You don't need convincing the problem is real. You need the shortest honest path from what you know to something your industry can use.
[methodology]
THE ORDER MATTERS
ICP FIRST.
Not "the industry" — the specific role and trigger that makes someone buy first. We've built vertical SaaS across enough niches to know the difference between "great idea" and a card on the table.
UVP SECOND.
The one capability worth paying for on day one. Industry experts tend to build their whole 15-year workflow into version one. We help you find the slice the market pays for now — the rest comes later, funded by customers.
MVP LAST — AND FAST.
Real engineers, real QA, deployed by day 14. Not a demo that falls over when someone besides you touches it.
[origin]
WHY US, HONESTLY
We started by scraping the web — extracting data from systems that fought back. Vertical SaaS lives or dies on pulling data from the legacy tools your industry already runs on: the dispatch system, the practice-management software, the 2009 database nobody dares touch. That's not a service we added. It's where we come from.
[schedule]
HOW THE TWO WEEKS RUN
ICP + the feasibility call.
You'll know before we write code whether 14 days gets you a sellable MVP or a focused proof of concept — and exactly why.
The wedge.
We lock it together. Scope freezes. That's what makes the deadline real.
Build.
QA tests as we go. You see progress mid-sprint, not a big reveal.
Ship.
Deployed, walked through, handed over — with a version-two roadmap and a fixed quote you can use with us or without us.
[questions]
QUESTIONS YOU'RE PROBABLY ASKING
You'll know by day 2, before the build starts. Most ideas: MVP. Heavy integrations or regulated data: sometimes PoC first — scoped to answer your riskiest question. No surprises on day 13.
You could get a demo, honestly. What's hard to prompt your way to: knowing which feature your industry pays for first, code that survives real users, and data flowing in from the systems your customers already use.
Frozen on day 4 — that's the deal that makes 14 days possible. New ideas go on the version-two list. You'll thank us on day 14.
NDA before the first call. Always.
[pricing]
Pricing
$4,900. FIXED.
One number, agreed before we start. Continue into version two or a dedicated team within 60 days and the full $4,900 comes off that work.